BloomsBy: Branding Design
Floranext offers specialized products to small and medium size flowershops. One of the product is template website where shop owner can build their own online flowershop in minutes.
TYPE:
BRANDING & WEBSITE
BRANDING & WEBSITE
YEAR:
JUNE 2019
JUNE 2019
PROJECT INFORMATION:
Online flower shops have specialized needs for their ecommerce website such as entering recipient information, selecting delievery date, and addign card message.
Our customers are often mom and pop stores and they are not as tech savy when it comes to using templates to build their own online store.
85% of ghosting the shopping cart happened during the check out process, so we needed to excute a clearer and simpler set of steps for payment.
We also found out more than 50% of customers would order flowers on their phone instead of a computer, so the mobile version of the website needed to be really easy to use.
Our customers are often mom and pop stores and they are not as tech savy when it comes to using templates to build their own online store.
85% of ghosting the shopping cart happened during the check out process, so we needed to excute a clearer and simpler set of steps for payment.
We also found out more than 50% of customers would order flowers on their phone instead of a computer, so the mobile version of the website needed to be really easy to use.
PROJECT OBJECTIVES:
• A variety of simple modules that a user can easliy customize for their online flower shop.
• Clear and easy checkout process.
• User friendly mobile site.
• Clear and easy checkout process.
• User friendly mobile site.